Straitsresearchtrendingreports: Cookies Market to Reach USD 65.95 Billion by 2033, Fueled by Urban Snacking Trends, Innovation, and Health-Conscious Options

The global cookies market is set to grow significantly, rising from USD 42.31 billion in 2025 to USD 65.95 billion by 2033, with a steady CAGR of 5.70% during the forecast period. This growth is driven by rapid urbanization, the rising demand for indulgent yet health-conscious treats, and constant innovations from both global giants and niche brands.

From classic chocolate chip cookies to trendy plant-based cookies, the market is evolving rapidly to cater to diverse tastes. Popular snack brands like Crumbl Cookies and celebrity collaborations, such as Selena Gomez Oreo cookies, are reshaping the cookie consumption experience, appealing to Gen Z and millennials alike.

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Why the Cookies Market Is Thriving

Cookies—beloved globally—have become a go-to snack that balances indulgence with convenience. Whether it’s chocolate-rich delights, chewy chip cookies, or gluten-free options, the category is expanding to accommodate growing dietary preferences. Products like Mammy Cookies and Mammys Cookies are seeing strong demand in regional markets, thanks to nostalgic branding and local flavors.

Premiumization, flavor innovation, and online distribution are allowing cookie brands to build new connections with consumers. Even classic formats like chocolate chocolate chip cookies are being reinvented with superfoods, functional ingredients, and sustainable packaging.

Emerging Trends in the Cookies Market

Oat and Digestive Cookies Gaining Popularity: Seen as “better-for-you” options, oat and digestive cookies are gaining ground among health-aware consumers.
Sugar-Free and Guilt-Free Delights: In October 2024, Zydus Wellness launched Sugar-Free D’lite Cookies, promoting indulgence without compromise. The campaign, supported by actor Shahid Kapoor, appeals to those balancing wellness and cravings.
Limited Editions and Themed Launches: The viral success of Selena Gomez Oreo cookies, a special-edition launch, showcases the power of pop culture in driving cookie sales. Similarly, Crumbl continues to create buzz with its rotating weekly menu and curated flavor drops.
Holiday Cookies and Premium Packaging: Seasonal packaging like the light-up tins from Marks & Spencer (featuring vegan speculoos and chocolate chip cookies) not only enhances shelf presence but also drives gifting demand.

Cookies Recipe

To make classic homemade chocolate chip cookies, begin by preheating your oven to 350°F (175°C) and lining a baking sheet with parchment paper. In a large bowl, cream together 1 cup of softened unsalted butter, 1 cup of white sugar, and 1 cup of packed brown sugar until light and fluffy. Beat in 2 large eggs, one at a time, then add 2 teaspoons of vanilla extract. In a separate bowl, whisk together 3 cups of all-purpose flour, 1 teaspoon of baking soda, ½ teaspoon of baking powder, and 1 teaspoon of salt. Gradually mix the dry ingredients into the butter-sugar mixture until fully combined. Fold in 2 cups of chocolate chips (or chunks for a richer bite). Scoop tablespoon-sized portions of dough onto the baking sheet, spacing them about 2 inches apart. Bake for 10–12 minutes, or until the edges are golden and the centers are still soft. Let the cookies cool on the sheet for a few minutes before transferring them to a wire rack. Enjoy warm with a glass of milk or store in an airtight container for later!

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Segmentation Analysis

By Type:

Bar Cookies (most dominant)
Molded Cookies
Rolled Cookies
Others

By Packaging:

Rigid (e.g., premium tins, ideal for gifting)
Flexible
Others

By Distribution Channel:

Store-Based (Supermarkets, Bakeries)
Non-Store-Based (Online Retail, Direct-to-Consumer)

Key Companies in the Cookies Market:

Mondelez International (brands: Oreo, belVita)
Kellogg’s
Nestlé
Britannia Industries Ltd.
Parle Products
Danone S.A.
United Biscuits
Burton’s Biscuit Co.
Mars Inc.
Lotus Bakeries
ITC, Patanjali, HUL

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Regional Performance Snapshot

Asia-Pacific Leads Global Growth: Countries like India and China are propelling growth due to their massive consumer base and rising urban incomes. According to India's Ministry of Commerce and Industry, bakery exports grew from USD 7 million in FY19 to USD 557.6 million in FY24, highlighting the sector's growth potential.
North America Shows Rapid Expansion: With popular outlets like Crumbl and demand for premium cookies, North America is embracing online sales, health-forward snacks, and experiential cookie shopping.

About Straits Research

Straits Research is a global market intelligence and consulting firm delivering actionable insights to organizations across diverse sectors, including construction, healthcare, technology, energy, and consumer goods. We specialize in providing detailed market reports, custom research solutions, and strategic advisory services to help businesses identify emerging trends, assess opportunities, and make data-driven decisions.