Straitsresearchtrendingreports: Couscous Market Set to Reach USD 45.25 Billion by 2033 Amid Rising Demand for Nutritious and Quick-Prep Meals

The global couscous market was valued at USD 32.83 billion in 2024 and is forecasted to grow from USD 34.02 billion in 2025 to USD 45.25 billion by 2033, at a CAGR of 3.63% during the forecast period. This surge is fueled by increased demand for healthy, quick-to-prepare meals and the growing popularity of ethnic and plant-based cuisines.

Couscous—a North African dish made from steamed granules of crushed durum wheat semolina—has evolved into a globally appreciated food staple. Today, it features in recipes such as recette couscous royal, couscous salad, and chicken couscous, and even modern variations like couscous cookeo and couscous vegetarien. Whether you're preparing a hearty le couscous dish or a light salade couscous, this versatile grain is becoming a pantry must-have.

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how long does couscous take to cook

Couscous cooking time varies by type:

Instant/Regular Couscous (most common): Takes only about 5 minutes. Simply pour boiling water or broth over it (usually a 1:1 ratio), cover, and let it steam/absorb off the heat.
Whole Wheat Couscous: Takes slightly longer, usually around 10 minutes, using the same method as instant.
Pearl (Israeli) Couscous: Requires actual boiling like pasta, taking 10-15 minutes in simmering water or broth until tender.

Key Market Drivers

Fast-Paced Urban Lifestyles: The need for nutritious meals with minimal prep time has pushed products like pearl couscous and couscous rice into the spotlight.
Plant-Based and Vegetarian Diets: Growing consumer preference for vegetarian couscous recipes has made this grain a staple among flexitarians and vegans alike.
Cultural Curiosity: Searches for terms like where is couscous from, what is couscous, and couscous kreten reflect growing global interest in international cuisines.

Segmentation Overview

By Product Type: Moroccan couscous dominates due to quick prep time and widespread use in dishes like chicken couscous and couscous royal.
By Raw Material: 100% durum wheat semolina leads in quality, protein content, and flavor authenticity.
By Thickness: Medium couscous is preferred for its balance of quick cooking and texture—perfect for both couscous salads and hearty stews.
By Sales Channel: Supermarkets and hypermarkets remain dominant, although online retail is growing steadily due to demand for specialty items like couscous cookeo kits and vegetarian couscous packs.

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Top Companies in the Couscous Market

Bia S.p.A.
Near East (Golden Grain Company)
DARI
Roland Foods LLC
PANZANI (Ebro Foods S.A.)
Ainsley Harriott (Symingtons Ltd)
Casbah Natural Foods (Hain Celestial Group)

Regional Highlights

North America: The market is booming due to demand for convenient meals and rising interest in Mediterranean diets.
Europe: Traditional recipes like le couscous and recette couscous cookeo remain popular in France, Germany, and the UK.
Asia-Pacific: Japan and South Korea are embracing couscous recipe variations due to rising health trends.
India & Brazil: Urban consumers are shifting toward international staples like couscous and quinoa as healthy alternatives to rice and wheat.

Analyst Insight

"As consumers explore global dishes and healthier grains, couscous stands out for its culinary versatility, nutritional value, and affordability. It’s not just a side dish anymore—recipes like salade couscous, couscous vegetarien, and recette couscous royal are now centerpieces on dinner tables worldwide," said a lead analyst at Straits Research.