Straitsresearchtrendingreports: Yerba Mate Market Size to Reach USD 3.38 Billion by 2033, Driven by Rising Global Demand for Natural Energy Beverages

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According to a new report by Straits Research, the global yerba mate market size was valued at USD 2.05 billion in 2024 and is projected to grow from USD 2.17 billion in 2025 to USD 3.38 billion by 2033, expanding at a CAGR of 5.72% during the forecast period (2025–2033).

Yerba mate (also known as mate drink or yerba mate tea) is rapidly emerging as one of the fastest-growing natural energy beverages globally. Known for its unique balance of caffeine, antioxidants, and polyphenols, yerba mate is increasingly being compared to coffee, green tea, and even modern supplements like guayusa tea and cordyceps for its energizing and metabolism-boosting properties.

Yerba Mate Benefits: Why the Market Is Growing

Consumers are drawn to yerba mate benefits, which include:

Natural caffeine boost without the jitters linked to coffee.
High antioxidant content, supporting cardiovascular health.
Appetite control and metabolism support, leading some to compare it with medications like Ozempic® for weight management.

A 2024 study published in Nutrients highlighted yerba mate’s role in regulating hormones linked to satiety. This has sparked global curiosity with people asking: “Is yerba mate really like Ozempic?” While the comparison is not exact, yerba mate’s natural appetite-suppressing effects are fueling its popularity among weight-conscious consumers.

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Market Trends and Product Innovation

Functional Beverages: Yerba mate is now found in energy drinks, RTD cans, and herbal tea blends. Brands like Guayakí (recently rebranded as Yerba Madre™) have made yerba mate mainstream in the U.S. and UK yerba mate markets.
Premium Products: Items like yerba mate resurfacing energy facial in skincare and kubki do yerba mate (traditional mate cups) highlight yerba mate’s cultural and lifestyle integration.
New Variants: Global beverage giants are experimenting with blends such as Perrier Yerba Mate sparkling infusions, bringing mate into the premium hydration space.
Online Buzz: Searches for what is yerba mate, yerba mate reviews, best yerba mate, and yerba mate carcinogen concerns reflect increasing global curiosity and the need for consumer education.

Who Drinks the Most Yerba Mate?

Latin America remains the largest consumer of yerba mate, with Argentina leading global consumption. Over 90% of Argentine households consume yerba mate daily, making the country the heart of global mate culture. Brazil and Uruguay also have deeply rooted traditions, while exports continue to rise to the U.S., Europe, and Asia-Pacific.

Is Yerba Mate Legal in the USA?

Yes, yerba mate is legal in the USA and is widely available in supermarkets, health stores, and online platforms. In fact, yerba mate USA brands like Guayakí/Yerba Madre™ have transformed mate into a trendy energy drink alternative. Yerba mate UK and EU markets are also expanding, supported by wellness trends and increasing online sales.

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Key Market Segments

By Product Type: Conventional, Organic, Instant, Flavored, Ready-to-Drink (RTD), Others
By Form: Loose Leaf, Tea Bags, Powder, Liquid Extracts, Capsules/Tablets
By Application: Beverages (traditional mate, iced drinks, energy drinks), Nutraceuticals, Pharmaceuticals, Personal Care & Cosmetics
By Distribution Channel: Supermarkets/Hypermarkets, Health Food Stores, Specialty Stores, Online Retail