Sports Nutrition Market Size to Reach USD 94.30 Billion by 2033, Driven by Rising Fitness Awareness – Straits Research

The global sports nutrition marketis set for robust growth, expanding from USD 53.27 billion in 2025 to USD 94.30 billion by 2033, growing at a CAGR of 7.4% during the forecast period, according to the latest Straits Research insights.

Increasing health consciousness, growing participation in fitness activities, and government initiatives promoting active lifestyles are driving demand for sports nutrition products that enhance physical performance and recovery. Countries like the U.S., India, China, Australia, and Brazil are witnessing rising gym memberships and sports participation, fueling the need for protein powders, pre-workout, and post-workout supplements.

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Market Trends & Growth Drivers:

• Plant-Based Products: A surge in demand for sustainable, plant-based supplements is reshaping the market. Brands like Vega and Garden of Life are introducing innovative plant-based options.

• Online Shopping: E-commerce channels are boosting accessibility, with companies like MyProtein capitalizing on D2C platforms to reach global consumers.

• Post-Workout Supplements: Products designed for muscle recovery and performance enhancement are seeing strong adoption due to increased active lifestyles.

Regional Insights:

• North America: Growth is supported by government health initiatives and rising fitness awareness.

• Europe: Fastest-growing region, driven by increasing sports participation and demand for dietary supplements.

• APAC: Rapid adoption of fitness trends and growing middle-class population fuel market expansion.

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Key Players:

Quest Nutrition, PepsiCo, Abbott, Glanbia Plc., Cliff Bar & Company, and emerging players like Bare Performance Nutrition (BPN) are shaping the competitive landscape with innovative product launches, influencer partnerships, and sustainability initiatives.

The market is further segmented by products (supplements, drinks, foods), applications (pre-workout, post-workout), and distribution channels (bricks & mortar, e-commerce). Rising health awareness, coupled with innovations in formulation and distribution, is expected to continue driving strong growth in the sports nutrition market through 2033.