Straits Research has released a comprehensive new study forecasting robust growth in the global frozen pizza market. Valued at USD 18.9 billion in 2024, the market is expected to grow to USD 34.74 billion by 2033, registering a compound annual growth rate (CAGR) of 7.0% during the forecast period (2025–2033).
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What is the Market Scope?
The report examines the frozen pizza market’s historical performance from 2021 to 2023 and provides forecasts through 2033. It covers key metrics including revenue trends, market segmentation, competitive landscape, consumer behavior, and emerging opportunities. Frozen pizza has become a staple in the convenience food segment, allowing consumers to enjoy a ready-to-eat meal quickly by heating in ovens or microwaves. The growth is fueled by busy lifestyles, rising disposable incomes, and strong retail and online distribution channels worldwide.
How Was the Research Conducted?
Straits Research employed a combination of secondary research and primary interviews with key stakeholders, including manufacturers, retailers, and distributors. Market sizing was estimated using both top-down and bottom-up approaches. Analysts validated findings through triangulation and sensitivity analysis, factoring in trends in consumer preferences, technological advancements, and regional consumption patterns.
How Is the Market Segmented?
The frozen pizza market is segmented across multiple dimensions:
By Size:
Large pizzas (14–16 inches) dominate demand, especially among families and restaurants, and see peak sales during festive seasons.
Medium and small sizes cater to individual or smaller household consumption.
By Topping:
Meat toppings remain popular, especially in North America, where 62% of consumers prefer them.
Vegetable and plant-based toppings are growing rapidly due to rising vegetarianism, health consciousness, and environmental concerns, with sales of plant-based frozen pizzas increasing by 80% during the forecast period.
By Distribution Channel:
Store-based retail, HoReCa, and online channels drive global sales. The surge in online shopping and direct-to-consumer platforms is accelerating market growth.
By Region:
North America dominates, with the U.S. consuming roughly 3 billion pizzas annually, spending approximately USD 4.4 billion on frozen pizzas.
Europe shows steady growth driven by convenience trends and strong retail networks.
Asia-Pacific and emerging markets are witnessing increasing adoption due to rising urbanization and disposable income.
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Who Are the Key Players Shaping the Market?
Major companies driving growth in the frozen pizza market include:
Nestlé S.A.
General Mills Inc.
Bernatello’s Foods
Conagra Brands Inc.
Home Run Inn
Palermo Villa Inc.
Newman’s Own
CAULIPOWER
Amy’s Kitchen
McCain Foods Limited
Schwan Food Co.
Quaker Oats
These players continue to innovate with new flavors, plant-based options, and convenient packaging to cater to evolving consumer preferences.
What Are the Market Opportunities?
Plant-Based and Vegetable Toppings: Rising vegetarianism and health-conscious eating habits are driving demand for vegan and protein-rich frozen pizzas.
E-Commerce Expansion: Online retail channels offer convenience and promotions, further fueling consumption.
Emerging Markets: Growth in the Middle East, Asia-Pacific, and Africa presents opportunities for exports and localized product offerings.
About Straits Research
Straits Research delivers high-quality market research and consulting services across global industries. By combining rigorous data analysis, strategic insights, and expert guidance, the company enables clients to identify opportunities and make informed business decisions.
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